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Case Study
Galitea is a product to help restaurants to digitalize the way to order and pay at the table. With Galitea, customers will be able to scan a QR code to see the menu and order from their table with their mobile in less than 1 minute.
The target audience is the restaurant owners.
Problems
Problems
Customers tired of waiting for their note to be taken.
Stressed employees going from one table to another so that customers can order.
Restaurants spend more money on staff than necessary.
Business Benefits
Business Benefits
Reduce the time per service of your employees, up to 15 minutes per table.
Increase the rotation of your tables and increase your income.
Improve the experience of your customers: after the pandemic, 8 out of 10 customers consider it more comfortable and safer to use their mobile to order in restaurants.
User Personas
User Personas
Mario Restaurateur
Mario lives in London, is 62 years old, is married and has two teenage children. Mario has a chain of restaurants where he is fully involved with the enthusiasm that his father gave him since he was a child. He feels very stressed and although he loves his job, he spends all day checking that everything works well and above all that the clients are satisfied. Mario wants to spend more time with his family as well as run the restaurant and fulfill his dream of being a renowned restaurateur.
Peter Customer
Peter is a software engineer who is 27 years old and lives in London. Peter wants to get promoted in his job and therefore values his time very much and must be very efficient to achieve his goals. He goes to the office from 9am to 5pm and usually goes to a bar to eat lunch, since he has little time to rest. Normally, he gets very nervous going to the bar, as it takes a long time to order food and get it served. Besides, Peter loves going to the gym and hanging out with his friends.
Empathy Map
Customer Journey
Value Proposition Canvas
User Stories
User Flow
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UI Design
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